Marketing Basics For Agencies

Service Description

You know you need to do something, you need to get your agency on the radar of your ICP but you have little budget, bandwidth and little to no resources. BUT you do have some capacity in the team and one of your junior members can spare 2-3 hours per week to focus on some marketing efforts. Equally this may be your first marketing role in an agency and you just need a starter pack to kick start your agency's marketing and set you up on the right track. This webinar is designed to give the basis of a core evergreen marketing plan, to help you begin your journey of showing up, creating fame and generating inbound leads. For Who : This course is for junior execs/managers who are responsible for the marketing of the agency, in any capacity (for example at the moment you might just be putting some social posts out, running the odd event or setting up a marketing function from the ground up). The format : The course lasts 3 hours, is online and limited to 6 attendees per cohort. The cost of the course includes a follow up 30 min 1:1 session to answer any questions / give some further guidance or act as a review / check-in session. You will also receive as a takeaway an evergreen marketing plan template. Course cost : £199 per attendee Course content: ICP - What is it? How do you create it? Evergreen plan - What is it? What is the MPV? You will be given a template to help create yours Comms Pillars - what are pillars, why are they useful, how do I decide pillars? Value Chain - what is a value chain, why is it important? How do I calculate it? What channels work best for what message / outcome? Awards - are they worth it? What AI tools can help? What will you gain from it? You / your attendee will come away from the course with a base understanding of the minimum marketing requirement and the frameworks and tools to build an evergreen marketing plan to begin to drive awareness and engagement with your agency brand.